James R. Lucas
Developing Passionate, Thinking, Pure-
Performance Leaders
New Release – The Passionate Lives & Leaders Series
You and every member of your organization will be inspired by this 8-book series in which real-world leaders share their experiences in building passionate teams and organizations. Read how the ultimate competitive advantage is about harnessing the passion that leads to outstanding performance! This series includes interactive exercises for individuals and teams that will reinforce these exceptional principles and practices.
Books 1 & 2 are now available, with 3 & 4 coming soon!

High-Performance Ethics: Ten Timeless Principles for Next-Generation Leadership
Want to know the 21st century path to success? There is a better way to do business. And this better way – the ethical way – will lead to amazing results: highly committed employees and customers, financial gains, and strong, healthy organizations.
Wes Cantrell, a highly respected and well-known business executive, knows the importance of strong values. In this book, he teams up with Jim Lucas, an internationally recognized leadership consultant, to reveal a truly surprising secret: The road of principle is also the road to higher performance and richer results.
Using ten timeless principles for leadership, richly illustrated with examples from Wes’ nearly fifty-year career with Lanier Worldwide, Inc., and ideas from Jim’s cutting-edge leadership firm, the authors demonstrate that in order for one to be optimally successful in the marketplace, performance and ethics must go hand in hand. This "leadership book with a twist" offers you practical ways to integrate these two closely connected concepts into your own day-to-day practices – and as you do so, you’ll discover a better way to think and live.

![]()
Book Websites
- Passionate Lives & Leaders
- High-Performance Ethics
- Broaden the Vision
- The Passionate Organization
- Fatal Illusions
- Balance of Power
Book Endorsements
- High-Performance Ethics
- Broaden the Vision
- The Passionate Organization
- Fatal Illusions
- Balance of Power
Broaden the Vision & Narrow the Focus: Managing in a World of Paradox This cutting-edge book offers senior leaders a fresh perspective on how to create value by leveraging the natural tension that exists between seemingly contradictory business imperatives. By unleashing "The Power of Paradox," senior leaders and organizations can find unique ways to compete - and yes, to thrive - in today's complex business environment that most leaders of the past could not have even imagined.
|
The Passionate Organization: Igniting the Fire of Employee CommitmentThis widely acclaimed book, now in its fourth printing, has had a dramatic effect on hundreds of organizations and is single-handedly changing the leadership landscape by transforming leaders’ understanding of what it means to have highly committed and passionate employees.
|
Fatal Illusions: Shredding a Dozen Unrealities That Can Keep Your Organization from SuccessLong before Collins' Good to Great and Bossidy and Charan's Confronting Reality, this book established the critical need for leaders and organizations to face, define, and align with or change reality. A Newbridge Executive Book Club "Main Selection," Fatal Illusions was selected as "Book of the Year" by the American Management Association and sent to 60,000 of their members.
|
Balance of Power: Fueling Employee Power without Relinquishing Your OwnIntroducing powersharing, a high-concept replacement for "empowerment," and fresh insights into such important issues as decision-making and succession planning, this book was a Newbridge Executive Program Book Club "Main Selection." It has been translated into Chinese and Japanese.
|





